ZF Aftermarket has launched a “Keep it Real” campaign to raise awareness about the dangers of counterfeit automotive parts.
This global initiative aims to combat the production and distribution of counterfeit components, which pose significant risks to driver safety, vehicle performance, and the integrity of the aftermarket.
The ZF team employs a multi-faceted approach to combatting counterfeiting, including:
- Intelligence Gathering: The team actively investigates potential counterfeit activities, working closely with law enforcement, customs officials, and ZF partners worldwide.
- Product Verification: Suspected counterfeit parts are thoroughly tested at ZF facilities to verify their authenticity and assess their performance and safety.
- Legal Action: ZF takes legal action against counterfeiters, pursuing legal remedies such as fines, asset seizure, and in some cases, imprisonment.
The fight against counterfeiting is complex and requires a global effort. ZF’s “Keep it Real” campaign aims to educate the market about the dangers of counterfeit parts and encourage the use of genuine components to ensure vehicle safety and reliability.
