ZF Aftermarket is launching a campaign, “Keep it Real with ZF Genuine Parts,” to highlight the importance of using original equipment (OE) quality parts for vehicle repairs. This initiative emphasizes the safety and performance benefits of genuine parts compared to counterfeit alternatives.
Genuine parts, designed and engineered by the original manufacturer, are guaranteed to work seamlessly within a vehicle’s system. Counterfeit parts, on the other hand, can pose safety risks and negatively impact a car’s performance and fuel efficiency.
“Counterfeit parts may look similar, but they can hide significant safety and economic risks,” says Marco Neubold, Head of Business Line Industrial Aftermarket at ZF. “Our campaign goes beyond promotion; it’s about educating customers on the true value of using genuine parts.”
To combat counterfeiting, ZF Aftermarket uses QR codes and direct support channels to verify the authenticity of their parts. These measures ensure customer confidence and trust in ZF Aftermarket products.
By promoting the use of genuine parts, ZF Aftermarket aims to empower distributors, repair shops, and ultimately, car owners to make informed decisions. Their initiative focuses on preserving vehicle longevity, reliability, and safety through the use of high-quality OE parts.
For more information on the benefits of genuine ZF Aftermarket parts and to learn about authenticity verification methods, visit their landing page, ZF Aftermarket Genuine Parts.
You can also contact ZF Aftermarket at counterfeit.zf-aftermarket@zf.com for any questions or concerns about product authenticity.
