MANN-FILTER, the global premium brand from filtration expert MANN+HUMMEL, has received two accolades at this year’s German Brand Award. The company was honoured in the categories “Excellence in Brand Strategy and Creation, Brand Communication – 360° Campaign” and “Brand Efficiency of the Year.” The awards were presented at a ceremony in Berlin.
The “New Packaging Design” project, which earned both awards, featured an international 360° communication campaign promoting the new MANN-FILTER Box. This cross-media initiative utilised both online and offline channels, targeting both B2B and B2C audiences. The campaign incorporated a competition and various point-of-sale activities.
Mario Milinovic, Brand Manager at MANN-FILTER, expressed satisfaction with the recognition: “We are very pleased with these awards and are extremely proud of our brand work.” He acknowledged the entire brand team and partner agency Fact from Kirchheim/Teck for their collaboration on the campaign. Milinovic added that the awards highlight the brand’s role in global automotive brand communication.
The awards are presented by the Rat für Formgebung, a German institution for design and brand competence. The German Brand Award acknowledges excellent brand management, sustainable campaigns, and notable marketing projects.
