GSF Car Parts has entered into an exclusive agreement with Amaron, an Indian battery manufacturer, to supply its automotive batteries to the UK aftermarket. This partnership designates GSF as the sole distributor of Amaron batteries in the UK.
Amaron, part of the Amara Raja group, is a global brand with a presence in 60 countries, selling over 50 million batteries annually. GSF will initially stock five SKUs, covering more than 8,000 vehicle applications, including models such as the Mercedes CLS350, Vauxhall Vivaro, and Volvo XC90.
Stock will be available off the shelf at GSF branches in Birmingham, Bradford, Leeds, and London, with overnight delivery available nationwide from GSF’s National Distribution Centre.
Each Amaron battery comes with a four-year unlimited mileage warranty. GSF is supporting the launch with a Buy Now Pay Later option for eligible customers, allowing payment to be deferred until May 2025. Orders of six or more batteries will qualify for a free Amaron-branded battery stand.
Hardik Solanki, Senior Category Manager, GSF Car Parts, commented: “Amaron is renowned for its advanced technology and exceptional reliability, making it a trusted choice for drivers worldwide. Thanks to this exciting new partnership, GSF Car Parts is bringing top-quality, long-lasting power solutions to the UK aftermarket.”
Sukhpal Ahluwalia, Executive Chairman, GSF Car Parts, added: “I’m thrilled and proud that GSF will facilitate the entry of this global brand into the UK market. It shows how much of an impact we’re making at GSF and reinforces our ambition to be most attractive motor factor to suppliers across the industry.”
Indeevar Govardhanagiri, Chief Marketing Officer, Automotive Batteries, International Business, ARE&M, commented: “We are pleased to announce our strategic partnership with GSF Car Parts for Amaron batteries in the UK market. As a globally recognised battery brand, exceeding customer expectations in over 60 countries, in all the continents, Amaron is renowned for its superior performance and reliability.
“This collaboration marks a significant milestone, bringing an extensive range of high-performance Amaron batteries to customers across the UK. By leveraging GSF’s industry expertise and extensive distribution network, we are confident in achieving a strong market presence and delivering exceptional value to our customers. We look forward to a successful and long-term partnership with GSF Car Parts.”
For more information on Amaron’s range of batteries, contact your local GSF branch.
