GSF Car Parts, the UK’s fastest growing motor factor, has announced it will be the major UK aftermarket supplier of FRAM® filtration range.
Manufactured by PURFLUX GROUP, FRAM® draws on 70 years of Original Equipment (OE) and aftermarket expertise to deliver OE-quality filtration at a competitive price point. GSF Car Parts will roll out FRAM® filtration products across its network, delivering a comprehensive range with 90% coverage for passenger cars and light commercial vehicles. The OE quality range includes fuel, carbon & pollen cabin, air and oil filters designed to offer premium performance.
The partnership forms part of GSF’s continued investment in both its product catalogue and national footprint. With a further 20 branches planned for 2026, the business is set to expand its network to more than 220 sites nationwide. The fully operational national distribution centre in Wolverhampton, ensures fast, reliable availability and consistent service levels for customers across the UK.
The agreement also marks the return of FRAM® to the UK aftermarket with GSF who successfully sold the brand previously. Founded in the United States in 1932 and established in Treforest in 1937, FRAM® has long been part of the British motor trade.
Steve Horne, CEO of GSF Car Parts, said: “This partnership is about bringing an exceptional filtration range back to garages. Workshops want quality they can trust, availability they can rely on and pricing that makes sense. FRAM® delivers on all three, and working with a brand of this calibre allows us to bring genuine OE-level filtration into the heart of the UK aftermarket at scale. Customers who’ve already trialled the range have been extremely positive.”
Julien Grange, CEO of the PURFLUX GROUP, said: “This partnership marks an important new chapter for FRAM® in the UK. Working with GSF gives us a unique opportunity to re-establish the brand at scale, supported by a strong national network. Our teams are fully committed to supporting the partnership and delivering long-term value to the UK aftermarket.”
In addition to product coverage, FRAM® will support workshops with technical training, fitting guidance, an online catalogue and a dedicated mobile app.
Customers of GSF can find out more from their local branch or at the upcoming TechFest events.
