GS Yuasa has launched a new pan-European marketing campaign called “powering what matters.” The campaign is described as the next evolution of a previous initiative and aims to highlight the vital role that GS Yuasa batteries play in daily life.
The campaign focuses on the unseen energy that powers various applications, including cars, motorcycles, telecommunications, renewable energy systems, and emergency power. It positions the company’s batteries as a reliable force working “quietly behind the scenes to keep the world moving.”
A new video advert has been released as part of the campaign, depicting a young boy discovering the energy sources around him. The advert is appearing across various digital platforms, including YouTube, Google, social media, and video streaming services.
The company states that when a customer chooses GS Yuasa, they are choosing “proven reliability.” This is the same power used in extreme environments, from the “deep sea to outer space.”
In addition to the video content, GS Yuasa has also created a game linked to the campaign. The “Switch on, play & win” game offers participants the chance to win prizes.
