GS Yuasa has launched a new “Powering What Matters” campaign, with video adverts now appearing across YouTube, Google, social media, and various video streaming platforms to highlight the breadth of its product lines.
The campaign focuses on the essential role of the company’s products in ensuring confidence and reliability, whether for a daily commute or industrial use.
The latest campaign video features the Yuasa YCX6 Smart Battery Charger, which is described as trade rated, designed by GS Yuasa engineers, and featuring 9-stage charging. The charger is positioned as “the ideal partner to our leading automotive battery ranges.”
The automotive segment is represented by the Yuasa YBX® and GS series batteries. These are designed for modern vehicles and “built to perform in all conditions,” ensuring vehicles continue moving and are essential components of daily life.
Beyond passenger cars, the campaign also highlights GS Yuasa traction batteries, which are aimed at the materials handling sector. These batteries provide power, reliability, and flexible configurations for industrial demands, such as forklifts and warehouse equipment. The company notes that its OE quality products are “trusted by vehicle manufacturers and workshops across Europe.”
In addition to the advertising campaign, GS Yuasa is inviting customers to participate in a “powering what matters game” for a chance to win prizes.
