The FRAM® brand has held a well-established position in the independent automotive aftermarket since 1932. Recognised for decades by aftermarket professionals, the brand is now in stock at GSF, supplying a range that meets OE specification.
Through its partnership with GSF, the FRAM® brand is expanding its presence in the UK. The commitment is to offer customers in the distribution network a premium, iconic, and dynamic brand.
The Group’s origin traces back to 1956, following a major breakthrough in filtration technology with the invention of chevron pleated filter paper, which revolutionised the performance of automotive filters. With 70 years of experience, it has become a global leader in filtration, working closely with the world’s leading automotive manufacturers. This OE (Original Equipment) expertise forms the foundation of FRAM®, which directly benefits from this industrial and technological know-how.
The products meet the most stringent OEM standards in terms of performance, reliability and durability. This continuity between original equipment and the aftermarket guarantees professionals a level of quality equivalent to OE, fully adapted to internal combustion, hybrid and, more recently, electrified vehicles.
In the automotive aftermarket, the FRAM® brand offers a comprehensive range of filters covering all vehicle maintenance needs. This includes oil, air, fuel and cabin filters, designed to preserve engine performance, optimise fuel consumption and improve in cabin air quality.
One of FRAM®’s key strengths lie in its ability to make original equipment technologies accessible to repairers, while simplifying the maintenance of modern vehicles. This “from the manufacturer to the workshop” approach helps secure maintenance operations, extend component service life and optimise operating costs for motorists.
In summary, FRAM® stands out through several major strengths: the industrial and technological backing of PURFLUX GROUP, filtration quality that complies with OEM standards, a broad and coherent offering for the aftermarket, and the ability to sustainably support the evolution of the vehicle fleet. For professionals, FRAM® embodies a reliable, well recognised and future-oriented brand that combines industrial heritage, innovation and long-lasting performance.
