Delphi, a brand of PHINIA, has appointed Aliya Lam as UK Country Director, marking a significant step forward in its strategy to strengthen operations and accelerate growth in the UK’s automotive aftermarket.
Aliya joins Delphi with more than 23 years of experience in the global automotive aftermarket. Her career includes an impressive tenure at MAHLE, where she held several senior leadership positions, including Head of Global Sales & Marketing Excellence and UK & Ireland Sales & Marketing Manager. Her proven track record in commercial strategy, team leadership, and customer engagement signals an exciting new chapter for Delphi in the region.
“This is a fantastic time to be joining Delphi,” said Aliya. “With a strong brand, dedicated team and a holistic approach to workshop solutions, we’re ideally placed to support our customers and deliver sustainable growth. I’m looking forward to working closely with our partners to strengthen relationships, unlock new opportunities, and continue building on our success.”
Based at Warwick, Aliya will oversee Delphi’s UK operations, with a focus on delivering profitable sales growth, driving regional strategies, and championing customer-centric innovation.
“Aliya brings deep industry insight and a results-driven mindset that will be pivotal as we sharpen our regional focus,” said Bas Donders, Regional Director Western Europe at PHINIA. “Her leadership will be key in elevating our presence and performance in the UK and Irish aftermarket. We wish Aliya every success in embracing her full potential and the best of luck in this new venture.”
For further information about Delphi, please click here.
